Oats Overnight / The customer app
From subscription friction to a reason to come back.
Product · UX · Research · Growth
30k → 45kmonthly logins reported after the initial redesign
Independent creative studio
Small on purpose.
Big on possibility.
Ideas for
brighter humans.
Humin is a creative partner for small businesses with big ideas. We help shape brands, build better products, and find new ways to grow.
A little bright thinking.
Brand · Product · UX · Growth · AI · Creative TechnologyScroll to explore
Start with the thing that’s stuck
You probably don’t
need “a UX designer.”
You need something to work better.
Any of these sound familiar?
01“People don’t really get what makes us different.”
Let’s find what makes the business worth choosing, then give it a clear voice and identity.
Positioning · Brand strategy · Identity02“Our website should be working harder.”
Let’s look at where people get stuck, what they need to believe, and what would help them take the next step.
Conversion · Ecommerce · Growth · UX03“The product works, but it doesn’t feel great.”
Let’s understand what people are trying to do and make the experience easier to use, one meaningful improvement at a time.
Product design · Research · Prototyping04“We have an idea. We don’t know how to build it.”
Let’s make the idea tangible enough to try, learn from, and decide what’s worth building next.
Product strategy · Prototypes · AI · Tools05“We need to know what customers actually want.”
Let’s talk to people, watch what they do, and connect those clues to better business decisions.
Customer research · Behavior · Market research06“We need something weird.”
An unusual campaign? A tool that doesn’t exist? A question nobody has quite figured out? That’s a perfectly good starting point.
Creative technology · Experiments · Problem-solvingConnected thinking. Useful making.
Brand, product, and growth affect each other.
Humin helps make the whole thing better.
01
Shape.
Find what makes the business worth caring about.
Positioning, identity, research, creative direction.
02
Build.
Turn ideas into things people can actually use.
Products, websites, prototypes, AI tools, design systems.
03
Grow.
Make the things that exist work harder.
Conversion, ecommerce, experimentation, retention.
A few things I’ve helped make better
Good thinking.
Real things.
Different challenges. Different answers.
Always a human at the other end.
Oats Overnight / Flavor Ratings
Their homemade spreadsheets were a product idea.
Human behavior · Product · UX · Research
TELADOC HEALTH / PROJECT ONEAPPTeladoc Health / A more connected care experience
Making complicated care feel more connected.
Brand to product · UX · Visual systems
Working with Humin
Small
on purpose.
You work directly with me.
I research, think, design, prototype, test, and build alongside your team. When a project needs something outside my wheelhouse, I bring in people I trust.
Less explaining things twice.
More making things happen.
- Understand
- Explore
- Make
- Learn
- Improve
From inside the studio
Meet huminOS.
Humin runs on a creative operating system I’m building to connect research, ideas, designs, prototypes, and decisions.
It gives me a place to think alongside AI, keep project context alive, and build tools when I need them.
A look inside An active Humin experiment. Part of how I work.
One human. Many hats.The human behind Humin
Hi, I’m Tyler.
Designer, product thinker, creative director, builder. Occasionally, the person who makes a tool because the tool I want doesn’t exist.
I’ve spent 13+ years working across product, UX, brand, ecommerce, growth, packaging, and marketing. Eventually I realized those things aren’t really separate.
Businesses are systems.
I like helping make the whole thing better.
A good place to start
Got something you’re
trying to figure out?
Tell me about the business, the idea, the weird problem, or the thing that could be better.
Tell me what you’re working on